17 August 2020 – Ras Al Khaimah, UAE – Ras Al Khaimah Transport Authority announced the second phase taxi and limos e-hailing service across all major areas in the Emirate.
The launch follows a successful pilot phase of 5o taxis, where the average arrival time for a taxi to the customer has reached under 5 minutes – a number expected to reduce as the taxi fleet now increases to 500 taxis equipped with Careem technology, allowing them to be booked easily and from anywhere, at the touch of a button.
Following the same fare pricing model as regular taxis, and with no surge pricing during peak hours, the service will offer residents an innovative booking model, at an affordable price.
In preparation for the launch of the second phase, each taxi driver has participated in intensive training, with an onboarding program to ensure a high competency with the booking technology, and ongoing training schedule in place for continued development.
This service will provide customers with a smarter way to travel, giving them access to several benefits, including knowing their rides ETA, fare estimate and route upfront, along with their driver’s details.
App booking also enables a host of payment options, with cash, card, or in app payments possible, while riders will automatically collect Reward points for each trip which can be redeemed as ride credits or against partner offers.
H.E. Eng. Esmaeel Hasan Al Blooshi – General Manager of RAKTA, expressed his interest with the launch of the second phase of e-hailing service through Careem application, which comes within the authority’s keenness to provide safe, reliable and smart transportation services to citizens, residents and tourists. To achieve the vision of Ras Al Khaimah Government 2030 in all digital transformation services, especially the field of transportation, Including strengthening RAK public transportation infrastructure of the emirate.
Clemence Dutertre, CEO of Hala: ‘We believe in using technology to simplify movement, empowering our riders to travel easily wherever they may need to go. I am happy to see the beautiful progress we have been able to realise in the pilot phase of our launch, with an average customer trip rating of 4.7/5, achieved by working closely with our valued partners at RAKTA to implement a service of the highest quality.
We are excited to be able to announce the second phase of the service, and have the opportunity to serve the people of the unique City, enabling residents to enjoy the affordability of taxi at the touch of a button, from anywhere in the Emirate.’
